What I build How I work Proof Let's talk

GTM Operatorship · All gas, no brakes

Build the demand gen function you don't have the headcount for.

Hire a fractional, embedded demand gen expert who's done the work and built teams that scale. From pre-seed startups to $220M Series D scaleups, I've walked the walk.

Let's talk → See how I work ↓

The whole demand gen pie, not just a slice.

ICP + Segmentation Paid Media · LinkedIn · Google · Meta ABM Architecture Intent Signals Attribution + Reporting HubSpot / CRM Lifecycle + Nurture Content Systems AI Agent Workflows Clay Sales Enablement

The reality

No one told you how hard it would be to scale from quick wins to a long-term growth engine.

You're running top-of-funnel reach and hoping some of it turns into pipeline.

You might recognize this

→Maybe sales says the leads are bad.

→Your CEO keeps forwarding you AI articles.

→Salesforce says all the deals come from Direct Traffic.

→You're spending $25,000 or more a month and aren't sure if it's working.

So you go looking for help

The market gives you three bad options.

01

Agencies

Sell you a channel instead of a function.

02

Fractional CMOs

Hand you a strategy and a team that doesn't exist yet.

03

AI GTM Engineers

Comes from people who would rather spam Instantly emails and ruin your brand reputation than build a foundation for long-term success.

My operatorship is different

What you actually get.

✔Know exactly who you're going after.

✔Identify what a real buying signal looks like.

✔Trace revenue back to what caused it.

✔The whole thing runs without you holding it together.

The growth journey.

Growth isn't something you can shortcut or hack. Each stop on the journey is essential to building more than a flash in the pan. Tap a marker to get my point of view on it.

01

Alignment and ICP

Marketing and sales in a room agreeing on who we're going after, what a qualified account looks like, and what we're solving for this quarter. Then I get into your data to see whether the ICP you believe in matches the one that actually closes.

You get → a tiered ICP, a shared definition of qualified, and a written point of view on where pipeline comes from.

In their words.

“No one else does AI in marketing like you. You're ten levels beyond.”

Head of Product · B2B SaaS

“I'm already jealous of anyone else you get to work with.”

Integrated Marketing Manager · B2B SaaS

“Richard is the one I call when it actually has to work.”

Head of Demand Generation · Series A Martech

How I work

The first 90 days.

No discovery theater. No 80-page deck nobody reads.

1

Weeks 1–2

Get everyone on the same page

Sit with marketing and sales. Listen to customer calls and review Gong or Sybill recordings. Define the target, identify what's working and what's not, the definition of qualified, and what we're solving for. I get into the CRM and the ad accounts myself.

2

Weeks 2–4

Take the quick wins

There's always something broken that's cheap to fix. I fix it early so the longer work has room to breathe and you have something to report on in month one.

3

Weeks 4–10

Build the long game

Air cover for the accounts that matter. The signals worth acting on. The creative that tells your brand story and captures eyeballs. The reporting that proves it. Built in your stack, not a sandbox.

4

Weeks 10+

Build self-sustaining systems and hand off

Documented, trained, and running. My job is to make myself replaceable — partly with agents — and give you the ability to hire more executional support. My end goal is to help you hire the person who replaces me and start building out your team.

The end state is you not needing me.

I build the foundation, prove it works, then help you hire the full-time person to own it. If I'm still here in year three doing the same work, one of us made a mistake.

Show, don't tell.

83%

of new-business closed/won deals influenced by a demand gen program I built.

Multi-touch attribution

$120K/yr

in annual software savings from custom Clay workflows I built.

AI automation

3.2×

increase in monthly pipeline created within 90 days, post-demo.

90-day pipeline

Systems I've built

Thirteen-signal account scoring

Built in Clay. Job changes, tech installs, ad engagement, content behavior, funding, and hiring — collapsed into one score sales will actually act on.

Intent flywheel connecting account signals to paid media channels

The intent flywheel

LinkedIn, Google, and Meta wired to product-level intent signals, so spend follows accounts already leaning in rather than a static list.

AI creative & design system

Brand guidelines to production assets without traditional design tools — ad creative, web pages, and animated video built in Claude Code and rendered with Remotion.

You have four options. Here's the honest math.

Option 1

A full-time senior hire

Three to six months to recruit
Another three to six to ramp
$200K+ all-in before you know if it worked
Wrong person = twelve to eighteen months lost finding out

Option 2

An agency

Margin targets mean junior people on your account
You brief them, they execute, you manage them
They sell a channel, not a function
I spent a decade inside them — it's the model, not the people

Option 3

A fractional CMO

Most stopped doing the work years ago
A strategy and a team that doesn't exist yet to run it
Advice from the sideline, priced like leadership

Option 4

Me

Start in two weeks, not two quarters
A senior IC who builds it, not a manager who assigns it
No politics, no headcount to manage, no ramp
Ten years of pattern recognition, pointed at your problem
Month to month after the initial term — if it isn't working, you stop

One main way in. Two others.

Primary engagement

The Embed

I join your team two to three days a week as your senior demand gen operator. In the CRM, in the ad accounts, in the standups. I own outcomes.

Deliberately flexible — some weeks that's paid media, some weeks ABM programming, some weeks rebuilding your HubSpot reporting because that's what's actually in the way.

Best for → a head of marketing who needs senior horsepower now and a full-time hire later.

Commitment

3–6 months, then month to month

Time

2–3 days per week

Structure

Monthly retainer

See if it's a fit →

Secondary

The Build

A specific system, scoped and shipped — an ABM program, an intent scoring model, a paid rebuild, attribution that finally reconciles. Deployed in your stack, documented, handed to your team.

Best for → teams with a leader in place who need one thing built right.

4–10 weeks · fixed scope · project fee

Secondary

Advisory

Hourly, on call, no retainer. A trusted third party for a pitch, a build, a vendor decision, or a program you want a second set of eyes on. Agencies and consultancies bring me in this way regularly.

Best for → agencies, consultancies, and teams who need senior judgment on a call.

Hourly · no minimum term · $200/hr for 5 hrs, $150/hr after

Who I am

Hey, I'm Richard.

I spent nearly ten years in the agency world first, and I'm never going back.

I was pitching national retail accounts at twenty-four and learned to build things fast, on someone else's budget, with someone else watching. I saw first-hand that the agency model is the wrong one for actually helping brands grow.

Then in-house, running go-to-market at a B2B SaaS company. Small team, full multi-channel motion, and a stack of AI agents doing real work behind it — content, ABM, competitive intel, sales enablement, attribution. The whole machine, and I had my hands on all of it.

Now I do that for a small number of teams at a time. I'm not building an agency and I'm not trying to. Few enough clients that each one gets a person who knows their business, not an account manager or junior employee who knows their Slack ID.

The name comes from my kids and a Formula One obsession I'm not sorry about. All gas, no brakes.

Demand gen Paid media ABM Attribution AI agent workflows Clay CRM architecture

All gas, no brakes

Tell me what you're working on.

Send me the situation — what's working, what isn't, what you've already tried. I'll tell you honestly whether I can help, and roughly what it'd take.

Let's talk → Connect on LinkedIn

Not sure I'm the right fit? Ask anyway. Worst case, I point you to someone better.